As “smart” advanced bartending appliances are entering the market, there is potential to embrace millennial's love for customization while staying on budget.
A concept for an affordable home bartending experience which helps novice drinkers and home bartenders learn how to make their favorite drinks. It simplifies the experience and reduces the intimidation factor by working with what one has available in their current collection.
While considering my user story I focused on the type of user that would enjoy the comforts of home, that rather stay in on Friday or a Saturday night than go out, but also the ones whom are independent. The ones who enjoy the craft, the ownership and reward of making a drink themselves rather than paying someone else $12 to make something for them. This guiding insight lead to a user story of: As a person who likes to try different drink variations, I want to find new drink recipes, but I don’t want to have to go to the store and buy a bunch of additional ingredients. I would rather focus on using what I already have.
Aknowledging the beginner or non-existent experience of the user, the shaker includes precautions such as:
— Anti-Spill, Locking Lid,
— Easy Pour Container Lip
— LED Fill Light indicator
— Temperature Sensor
— 48 Hour Lasting Battery
— Double Wall & Vacuum Insulated
The app provides additional support to the user by providing additional infomation to help make the
experience more streamlined, and help the user be better informed. These features include:
— A digital collection of the user’s sprints
— Suggested mixes based on the user’s collection
— A digital cocktail book
— Ability to browse other sprints
— Ratings and reviews of sprints so it’s easy to compare taste and quality
This concept could bring a new perspective to the idea of home bartending to the market. At home bartending seems relatively unattainable at the moment to millennials because it is often associated with being expensive, and hard to learn. Well simplifies the process to ensure almost anyone can easily make their favorite cocktails at home, by making home bartending more accessible. This gives millennials an opportunity to experiment and make it their own individual experience.