NIKE VAPOR ONE

Packaging Design • Concepting

For this project, Nike reached to Flightdeck Studios to help create a new and original packaging concept for their flagship football the Vapor One. Nike provided the team with a basic white cardboard prototype of the design and asked Flightdeck to provide a “premium” packaging concept that would be able to help the Vapor One product and the Nike Football brand feel fresh and modern as they followed Nike’s newest design approach.

ROLE

Lead Product Designer

Lead the concept and production of the overall packaging design direction, and ensured files were ready for the stylized printing process.

RESEARCH & CONCEPT DEVELOPMENT

The research phase started by exploring Nike football’s most experimental designs which lead to using the 3D printed Nike Vapor HyperAgility Cleat as the main source of inspiration. The shoe has a unique sense of geometry, utilizes mesh with linear line work for Flyknit support strings, and hexagon based mesh for the sole of the cleat.

The hexagon design eventually became the backbone of the overall pattern design. To help create further flair, we added a spot gloss finish, along with gold foil to help elevate the design to Nike’s typical standards and help the product clearly stand out in a crowded marketplace. A final design concept that helped push the Nike Football brand forward.

The design also helped inform the creation of additional Nike football packages for the lower tier products.

IMPACT

To this day (nearly 5 years later) the design can still be found on Nike footballs on store shelves, proving that the design direction is timeless and that the overall solution achieved Nike’s original goal of finding a design that could help carry the brand forward for the foreseeable future.   The footballs are sold all over the world, and the product was used in all regulation games on Division 1 NCAA Football games.

Team

Sam Bowmam—Creative Director, and myself.