Impacting the Status Quo
The digital age of typeface design has allow the industry become more accessible than ever. Everyone from
font foundaries to college students can design and then market their typefaces to the general public thanks
to sites such as myfonts, adobe/google fonts, etc. but what's starting to occur is a reduction in historical
Typeface marketing is driven by asethetics and variation of type weights, rather than meaning and tone alone. This is why I decided to bring in additional historical context to the speciem. Throughout the use case examples, there are several examples of what inspired the design of the typeface so designers deciding to use this typeface can understand it's roots. Developing this sense of context helps provide a deeper level of thought and meaning when someone decides to buy this font, and while hopefully help educate the designer in the process while also exposing them to similar typefaces.