Texta, A Sans For All


Texta is truly a sans for all. It was the first typeface that ever caught my attention enough that I had to have it, and it’s the first typeface that I’ve ever bought. At the time, I just thought it was beautiful, with its sharp geometric angles and extensive amount weights was so appealing— and also it was it on sale.

Buying Texta not only symbolized a huge milestone in my design career, but it was a great history lesson as well. As a part of a college class project, I decided to do a type specimen on the typeface which gave me the opportunity to do a deep dive into its history and major sources inspiration: Edward Johnston, Adrian Frutiger, and sign painters.



Becoming The Typical Type Nerd

Texta was the first typeface that I was ever willing to defend in front of peers. If someone didn’t like it, I was ready to throw down in a three-round debate of why it was such a great typeface. This was especially true when I was fully equipped with the knowledge gained from my class project. Knowing it’s deep history really helped me understand why I enjoyed it so much. I was a total sucker for Adrian’s typefaces—especially Avenir, I’ve always admired the geometrics of sign painters’ work, and I can easily get lost in the beauty of the London Underground’s design system (“mind the gap” 😉). I enjoyed this typeface so much that I leaned on it for years as the first typeface I used to represent myself as a brand.
Honestly, Texta set the tone when it comes to filtering my taste. It helped me achieve finding beauty in the small details of sans serifs. I know my enjoyment for this typeface my seems obsessive at first, but I do owe a lot to it. This one typeface ultimately helped me feel so passionate about typographical history, plus it got me hooked on the thrill of the hunt for “the” typeface for projects during the type selection process during a project. Basically, long story short, buying one typeface turned me into a bit of a type nerd (🤓), but ultimately it helped sharpen my designers’ eye for great typefaces with rich histories. ✌️