Portland Cider Co.

Web Redesign • UX/UI Design • Proof of Concept

In 2017, Portland Cider Company began to make the leap from a small and local start-up brand to being a full-fledged regional cider brand for the Northwest. Their focus had clearly shifted from growing the brand to truly owning the brand and trying to expand their image for the future growth of the company.

Being that Portland Cider makes some of my favorite ciders, the brand shift was noticeable and exciting. To further the excitement, I decided to take on the task of reimaging their old and out-of-touch original site, into something fresh and new that helped better represent the brand as a whole moving forward.


Web Designer and Developer

For this original concept, I took known brand elements and concepts (found through brand observations) and applied them in a new modern concept to further strengthen Portland Cider Company’s digital image and presence.


Create a new website concept that helps Portland Cider Company establish their brand better with more modern, personalization and character as the brand becomes bigger and grows into the future.


For someone loyal to the brand over the years, it was noticeable that there was a major disconnect between the brand experience that I was experiencing in person and retail spaces (packaging, taproom experience, tastings, etc.) to their online presence. Portland Cider’s website and social media channels felt distant from the rest of the brand’s overall language. Their website was very dark, busy and unapproachable.

To further understand the brand and get a sense of the overall story, I broke down each of their current pages one at a time, while also trying to observe what was working, what wasn’t working, and how the new branding would affect the overall look and feel of the site.  

Overall, it was found that the site was extremely text heavy, and utilized way too many colors. It made the site feel more like a digital book instead of an enjoyable website. To help rectify this, I decided to focus on the ‘show, don’t tell’ method of storytelling. The brand prided themselves on homegrown and local ingredients, but yet never showed that element off. This lead me to focus on a more photogenic approach. 

The inclusion of photography helped develop a nice sense of color and visually brought the flavors of each cider to life. To help make the copy feel more approachable, I used the hide and reveal method for the product description to ensure the viewer never got too overwhelmed while viewing. This photo-driven approach was then further applied across the entire site.


Overall this project was a fun way to interact with a local brand that I connect with while helping me grow my skills as a designer and a developer.