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Social Media, Motion Design, UX Design      


Back Story

This body of work focuses on my partnership(s) with the leading sports brand in the world, named after the goddess of victory—Nike. I’ve had multiple encounters with the brand throughout my career, but most recently I worked on campus as a digital designer, focused on developing communication assets for Nike and Nike Training Club app(s), and Nike.com content for the Nike Global Training brand.
Objectives
  • Develop world-class content that aligns with Nike brand guidelines through art direction and digital design within sketch and photoshop 
  • Elevating traditionally static content with motion via After Effects 
  • Develop marketing and editorial content for the release of NTC Premium and various product releases. 
  • Create elevated and engaging user experiences via Nike’s social media channels 





Samples of work for NTC



Objective
In the late Summer of 2019, NTC (Nike Training Club) aimed to establish a new premium pay-per-month subscribe plan to provide a more 360 approach to fitness for their users. 


Explore ‘NTC’
Strategy 
Through the use of Nike Training’s global digital channels (social, email, Nike.com, Nike app, NTC app) we focused on introducing the new program through telling three different stories: Meet Your Master Trainer, Aspiring Athletes, and nutrition based stories. 
Highlights
Over a six month span, we told 10 Aspiring Athletes stories which focused on showcasing on every day individuals who have used NTC to help impact their training routine. Through the same time span we told 6 Meet Your Master Trainer stories, focusing on deep dives on the trainers. With these stories we wanted to establish a friendship like 1-on-1 connection with our users and the their chosen trainer. 





Objective
“Just In” is a series of product drops for Nike Basketball’s featured sneaker lines. Each ‘feed card’ was specifically designed to help elvate and continue the narrative of the shoes. These ‘feed card’ would then lead the user to a shopping experience for the paritcular shoe or colorway.  







Objective
“Trained” is a semi-weekly released podcast series by Nike Training that focuses on the ‘five facets of fitness‘ with Director of Fitness Ryan Flaherty and such stars as LeBron James and Saquon Barkley. For this seires, I helped redesign the entire social media experience with a new bold full bleed photography look and new template design that incorprated motion to it’s fullest potential.  

Explore “Trained”



Redefining “Trained”
During Sesson 3 of “Trained” we focused on refreshing the visual direction of the social media assets. This new direction focused on full-bleed, bold photography along with a strong sense of motion to catch the viewers attention while tapping through Instagram. 



Other Brand Work



Nike Vapor ONE (2016)

During my time at Flightdeck, I worked on the design of the packaging of the Vapor One Football, the official football of the NCAA. This design is still used and inspires other iterations that are sold on store shelves today.

Read more about the project

Rio Olympics (2016)

This project was the stepping stone into the brand for me. I learned the general brand language and how to push it far enough while retaining the Nike brand style.