BE HONEST 2018

Branding • Web Design • Experience Design

A team of design students of PSUGD’s A+D Projects was tasked to promote and organize the program’s annual student showcase, held within the walkways of Wieden + Kennedy. 



ROLE(S)

Assistant Art Director
My role as Assistant Art Director helped Art Director keep everything well organized, while also helping maximize each team member’s effort.

Web Designer and Developer
My role consisted of planning and developing the 2018 Be Honest website. During the development phase, I created a new CMS like system (utilizing Google Docs) to help make the content editing process go smoother for the 2018 build and belong.   





WEBSITE DEVELOPMENT

I took lead on designing and developing the 2018 Be Honest website. The goal of the site was to create a fun and accessible platform for all the event details to live on so anyone in the community could easily see the event details and who was showing their work during the student showcase. The biggest challenge of the site was trying to create 120 profiles for each student participating in the showcase. 



 

The Concept

This year the team wanted to focus on being honest about the design process, and how in reality the process runs its own course until everything falls into place. Using the core concepts of Rube Goldberg machines, we showed the steps students go through to make their work and prepare for the show.



IMPACT

The event turnaround was best to date with over 120 participants across 4 floors of Wieden +Kennedy’s Portland office. Over 1,200 people stopped by the event from family and friends to local professionals.




TEAM

Anya Gearhart, Eileen Ewing, Skyler Weissenfluh, Maryana Kuznetsova, Jordan Salazar, Ciera Tague, Jenny Vu, Brennen Reed, Leah Maldonado, Sydney Bardole