WHO IS KYLE?

I am a critical thinker and designer that is driven by innovation and the increasing capabilities of digital design. As a designer, my mission is to create visually dominant graphics and interface while focusing beyond the aesthetic level. My work is rooted in the ‘less is more’ mentality focusing on usability and finer details. I like to question how my work can evolve to better thrive in a forever changing technologically driven landscape.  I am always seeking experiences and opportunities to experiment in digital mediums. Feel free to say hi, hey, or hello at kylecharlson.design@gmail.com.

EXPERIENCE

 

Digital Designer @Treehouse

Jan 2020–Current

— Implementing new brand identity, strategy, UX, and UI for all pre-purchase customer interactions
— Reporting on key metrics (such as conversion rate, click-through rate, etc.) for all landing pages, and improve that rate according to OKRs
— Implement and manage relevant tracking technology to make informed decisions on customer behavior
— A liaison between marketing, design, and engineering
— Project manage the brand redesign and pre-purchase website redesign



Freelance Graphic Designer 

Sept 2015–Current

— Working one-on-one with small-scale local companies such as Return to Eden, Plover Organic, and Chrysalis Homeschool to help push their brands forward
— Web design and development
— Creation of brand communication assets



Digital Designer @Nike

June 2019–Jan 2020

— Work on motion and static based digital collateral for Instagram
— Contribute to social media strategy
— Expand the brand narrative and concepts through multiple Nike channels but primarily Nike.com, Nike App, and NTC.
— Worked with serval categories and channels such as Nike Training, Basketball, Golf/Court, NTC, and NRC.



Techinical Designer @AKQA

Sept 2018–Apr 2019

— Daily communication between the design and development teams (QA and development)
— Design of several templates and assets
— Spec documentation
— Lead clients through CMS authoring workshops
— Content authoring (via Sitecore)



Marketing Graphic Designer @PSU Campus Rec

July 2017–Apr 2018

— Daily small-scale communication asset creation
— Brand management
— Small marketing tasks
— Marketing support for the opening of the new Viking Pavilion



Graphic Design Intern @Caldera Arts

Oct 2016–Feb 2017

— Web design and development 
— Creation of brand communication assets