WHO IS KYLE?

I am a critical thinker and designer that is driven by innovation and increasing capabilities of digital design. As a designer, my mission is to create visually dominant graphics and interface while focusing beyond the aesthetic level.My work is rooted in the ‘less is more’ mentality focusing on usability and finer details. I like to question how my work can evolve to better thrive in a forever changing technologically driven landscape.  I am always seeking experiences and opportunities to experiment in digital mediums. Feel free to say hi, hey, or hello at kylecharlson.design@gmail.com

EXPERIENCE

 

Digital Designer @Treehouse

Jan 2020–Current

— Implementing new brand identity, strategy, UX, and UI for all pre-purchase customer interactions
— Reporting on key metrics (such as conversion rate, click-through rate, etc.) for all landing pages, and improve that rate according to OKRs
— Implement and manage relevant tracking technology to make informed decisions on customer behavior
— A liaison between marketing, design, and engineering
— Project manage the brand redesign and pre-purchase website redesign



Freelance Graphic Designer 

Sept 2015–Current

— Working one-on-one with small-scale local companies such as Return to Eden, Plover Organic, and Chrysalis Homeschool to help push their brands forward
— Web design and development
— Creation of brand communication assets



Digital Designer @Nike

June 2019–Jan 2020

— Work on motion and static based digital collateral for Instagram
— Contribute to social media strategy
— Expand the brand narrative and concepts through multiple Nike channels but primarily Nike.com, Nike App, and NTC.
— Worked with serval categories and channels such as Nike Training, Basketball, Golf/Court, NTC, and NRC.



Interaction Designer @AKQA

Sept 2018–Apr 2019

— Daily communication between the design and development teams (QA and development)
— Design of several templates and assets
— Spec documentation
— Lead clients through CMS authoring workshops
— Content authoring (via Sitecore)



Marketing Graphic Designer @PSU Campus Rec

July 2017–Apr 2018

— Daily small-scale communication asset creation
— Brand management
— Small marketing tasks
— Marketing support for the opening of the new Viking Pavilion



Graphic Design Intern @Caldera Arts

Oct 2016–Feb 2017

— Web design and development 
— Creation of brand communication assets



Junior Designer @FLight Deck Studios

Mar 2015–Sept 2015

— Working one on one with small scale local companies such as Return to Eden, Plover Organic, and Chrysalis Home-school to help push their brands forward
— Web design and development 
— Creation of brand communication assets